Q4 2020 U.S. iOS Fashion Games Performance Review

The fourth quarter of 2020 was bustling with activity in the fashion gaming category on the iOS platform in the United States. Sensor Tower's data provides an overview of how top fashion games fared during this period.

Project Makeover experienced a remarkable quarter with its revenue skyrocketing from approximately $480K in mid-November to over $2.5M by the year's end. Weekly active users (WAUs) followed a similar trajectory, with an increase from 462K to 1.3M. Downloads showed an initial decline but bounced back, culminating at over 1.1M in the final week of December.

Covet Fashion: Dress Up Game, a long-standing favorite, had a more consistent revenue range, peaking at $462K in early November and dipping to around $230K by late December. Downloads and WAUs saw a decline, with downloads dropping from 21.5K to 6.4K, and WAUs decreasing from 285K to around 253K in the same period.

Super Stylist Fashion Makeover showed a modest revenue trend, ending the quarter with a notable increase to $79K. Downloads peaked in the last week of December at 78.5K, and WAUs saw a steady rise, ending the year with 378K active users.

MovieStarPlanet presented a stable revenue pattern, with a significant jump to $49K in the last two weeks of December. Downloads remained relatively stable, with a slight increase from 4.9K to 7.2K, and WAUs modestly increased from 16.9K to 18.1K over the quarter.

Lastly, Diamond Diaries Saga maintained a steady revenue with a slight uptick to $26K at the quarter's close. Downloads showed some fluctuation but ended on a high note with 1.1K downloads, while WAUs saw a gradual decline but slightly improved to 5.5K by year-end.

For more insights and detailed analytics on the performance of mobile applications, Sensor Tower remains a valuable resource for industry trends and data.